How Notion is taking on the enterprise without losing its edge

It’s Thursday! James McAvoy, Tom Brady, and other celebrities fell for a hoax claiming that sharing a "Goodbye Meta AI" message on Instagram would stop Meta from using their data for AI training.

In today’s edition, we're diving into how Notion is making waves in the enterprise space without losing its startup charm, and whether Meta’s AI-powered smart glasses are poised to revolutionize the market or fizzle out.

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How Notion is taking on the enterprise without losing its edge

Notion, once beloved by startups, is now making moves in the enterprise world. Valued at $10 billion, it’s capturing the attention of Fortune 500 companies—50% of them use Notion—while staying true to its roots.

From small teams to big business: Notion didn’t set out to be an enterprise tool, but its growth was inevitable. Teams adopted it organically, and soon entire departments were hooked. As demand grew, so did the need for features like advanced security and compliance. But Notion made sure to keep these optional, preserving the simplicity its core users loved.

The secret sauce? Its community. Users have always been at the heart of Notion’s success, creating templates and sharing tips that larger companies now rely on. Many enterprises even use Notion ambassadors—super-users who help onboard and train new teams.

Balancing growth: While Notion’s product-led growth strategy brought them here, they’ve now added a sales-assist team to help enterprise clients adopt the platform at scale. The trick? Keeping the same user-driven approach that made Notion popular while offering support to bigger players.

What’s next?

Notion’s focus is on expanding enterprise features without losing the magic that made it a favorite among small teams. It’s betting big on the enterprise, but still doing what it does best—keeping things simple.

Will smart glasses change the game?

Sam Altman’s OpenAI is facing internal shakeups, but Meta’s making waves with a different AI play—its Ray-Ban smart glasses. At Meta’s recent Connect conference, Mark Zuckerberg revealed AI-powered updates that could turn the glasses into a must-have.

Imagine real-time language translation through your glasses or asking them to remember your parking spot. These practical features go beyond what Google or OpenAI offer with just smartphones, giving Meta a unique edge.

But here’s the catch: while Meta claims these AI perks are cheap to run, scaling them for millions of users could be costly. And the last time Meta hyped AI in its glasses, the results didn’t live up to the promise.

The big question: can Meta make these AI-powered glasses a success, or will the costs outweigh the benefits? Only time will tell if this bet pays off.

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FOUNDER NOTES

Today’s top founder & startup reads.

Stat: 70%. That’s the percentage of startups that will integrate AI into their core products by 2025, driven by the demand for automation and scalability, according to Gartner’s report.

Quote: “Founders who don’t think AI is integral to their product roadmap are already behind. The speed at which AI is evolving is unprecedented, and businesses need to adapt now.” — Matt Garman, CEO of AWS, speaking at a White House roundtable on AI leadership in September 2024 ​(The White House)

Read: Google says generative AI is ready to do real work (Axios)

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